Your search engine score of your site helps you to increase your page rank.
Organic and natural search engine ranking on-page methodologies are important and these techniques are used to define your website business.
1. Your Domain: Try to place your prime targeted keyword as your domain name. This will help you to advertise your business and for search engines to identify it faster.
2. Title Tag: Use your main keywords to describe your page contents.
3. Meta Descriptions: Describe your business, products or services. Your description is the starting point for your customers to visit your website and for search engine to place within the search results.
4. Crawler Notification: Use search engine crawler notifications like SE robots instructions, website owner and publisher declaration, website language, copywriter name etc.
5. Alt Attribute: Use alt attribute for your images. Search engines cannot identify images but with a short description will provide information about your images.
6. Headings: Use h1, h2, h3 to identify your most important headings.
7. Text Links: Use text links of all of your important pages of your site and try to avoid flash links, Java script links.
8. Keywords: Identify and use keywords relevant to each page of your website.
9. Check your Links: Check your links if works. A broken link will not keep your customers.
11. Footer: Don’t forget to place links for all important pages at the footer part of your index page. This allows your visitors to jump at important pages with just a single click.
12. Robot.txt: Ensure that robot.txt is necessary at your website with apposite crawler notifications.
13. XML Site Map: An xml feed acts as a site map which includes all pages of your site and is really indispensable from crawler point of view and should be confined as a link at the index page or at the common footer portion.
14. Avoid Black Hat techniques: Achieving organic ranking and holding it for long time depends absolutely on white hat techniques and we should simply avoid all black hat strategies.
